Reshma Shetty with Wade Davis at Characters Unite/CB2 NYC Pride Month Celebration

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(photo credit: USA Network). 

In celebration of Pride Month, USA Network’s Characters Unite public service initiative is teaming up with CB2 for a special multi-platform campaign to help combat hate and discrimination.

 At a kick off event at the CB2 Soho store in New York City yesterday, Royal Pains star Reshma Shetty (Divya Katdare) was in attendance to support the initiative. Ex NFL player and LGBT youth activist Wade Davis was also in attendance.

 Through in-store events free and open to the public (LA, San Francisco, NYC, Chicago and Toronto) and on-air and digital promotions, the month-long effort will foster greater tolerance and acceptance and benefit GLSEN (Gay, Lesbian & Straight Education Network), the leading national education organization focused on ensuring safe schools for all students.

 Additionally, as part of the promotion, CB2 stores and cb2.com will sell a messenger bag, of which a portion of the proceeds ($30) will go to support GLSEN’s work in high schools across the country. The messenger bag will retail for $79.95.

Reshma Shetty with Wade Davis
photo:USA NETWORK

For more information about the CHARACTERS UNITE campaign, visit  www.charactersunite.com.